murray a gordon & associates team photoGordon Associates Long Term Care Planning was established in 1975. We are family owned, focused exclusively on Long Term Care Planning, and are licensed nationally.


Ours is a family business founded on education, service, and integrity. Our advisors provide unbiased education about planning for a long term care event. We offer a variety of resources and support to clients and advisors. We focus on what’s new about long term care planning through seminars, webinars, personal policy reviews, and policy comparisons at retirement communities, corporations, and financial institutions. We offer CEUs to professional advisors. We educate without bias and straight talk. We tell you what you need to hear – not just want you want to hear.

When you buy a policy through Gordon Associates Long Term Care Planning, we’re starting a relationship together. Our service continues through answering your questions. We help our clients file and manage claims. Our goal is to earn your trust so you’ll choose us when you’re ready to purchase long term care insurance. We want to solidify that trust when you need help afterward. Since 1975, our advisors have helped our clients receive millions of dollars in benefit payments. It’s not just us saying so. We’re honored to be recognized by the Insurance Business Review as a Top Long Term Care Insurance Provider in 2024.

We practice what we preach. Our principals each have long term care insurance policies. We’ve made sure our loved ones also have them.