New York Long Term Care Act

A law in New York aimed at establishing a program to provide LTC services for residents of New York was introduced and currently sits in the senate. The program is designed to help people in need of long term care without depleting their income or assets.

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COVID-19 Pandemic Spreads

The COVID-19 pandemic significantly impacted long term care, highlighting the vulnerabilities in the industry and increasing demand for more robust, flexible care solutions for older adults. It accelerated the need for innovative approaches to care, including virtual services and enhanced safety protocols.

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Expansion of Services – Policy and Claim Consulting

Gordon Associates expanded its services by offering policy and claim consulting, allowing GALTC experts to become agents of record for long term care policyholders that did not have sufficient support from their original agents. This strategic move enhanced our business and provided additional policyholders comprehensive support, especially

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Entrepreneur of the Year Award

Murray Gordon was honored with the Entrepreneur of the Year award by the Chicago Tribune, recognizing his exceptional leadership and innovation in the long term care industry. His vision and commitment to improving aging services set a new standard for excellence in the field.

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A Generation Shift

As baby boomers began turning 65, a cultural shift emerged, sparking increased awareness around aging and long term care planning among younger generations.

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Driving Innovation in Aging Services Through Leadership and Partnership

Murray Gordon joined the board of AgeOptions, a leading organization dedicated to serving older adults and caregivers in the Chicagoland area. The following year, Gordon Associates introduced group long term care insurance to AgeOptions, providing valuable resources to support their mission. Murray remains an active board member,

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