Gordon Associates Timeline

Brian Gordon was recognized by CNA as a First-Time Qualifier for Success in long term Care and earned their Outstanding Achievement Award. It’s a testament to his passion for delivering top-notch service and innovative care solutions.

GALTCI partnered with the Community Bankers Association of Illinois and retirement communities to expand industry presence through statewide educational programs for banks and their customers. Additionally, provided long term care solutions through financial planning divisions.

In 1989, Gordon Associates partnered with CNA Insurance to offer the first affinity group discount for long term care insurance, providing policyholders with reduced rates through group enrollment. This innovative approach made LTC insurance more accessible and affordable for a wider range of individuals.

The Nursing Home Reform Act of 1987 established new quality of care standards for Medicare and Medicaid-certified nursing homes, leading to increased costs for long term care (LTC) providers and higher claim payouts. These changes helped build greater public trust in both LTC insurance and nursing homes.

GALTCI began offering Continuing Education (CE) programs for insurance agents, emphasizing the importance of long term care insurance in protecting assets and ensuring quality care. These programs highlighted how LTC coverage addresses gaps left by other insurance and medical plans. GALTCI also worked closely with clients to

Murray Gordon worked closely with long term care insurance companies to introduce the Waiver of Premium (WOP) feature, which had previously been limited to disability income policies. Gordon Associates collaborated with insurance providers and actuaries to design plans that offered additional financial protection for policyholders facing a

During the 1980s, long term care insurance evolved to include coverage for home care, offering individuals greater flexibility and independence. While this expansion was a significant shift in the industry, it did not encompass all the coverage options available today, as the market continued to evolve to

Gordon Associates expands from its humble beginnings in Murray’s Des Plaines home to a dedicated office space in Park Ridge.

Just one year after its founding, Gordon Associates began offering educational programs to clients and the local community. These programs focused on raising awareness about long term care planning and its impact on retirement and asset protection. Education quickly became a cornerstone of our mission, setting the