Gordon Associates Long Term Care Planning founded in 1975

1975 Murray A Gordon

In 1975, Murray Gordon founded Gordon Associates (GALTCI) from his home in Des Plaines, Illinois, just one year after the first LTCI policy was introduced. As a family-owned business, Gordon Associates has remained dedicated to education, supporting financial advisors, and serving as a trusted resource for long

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First Long Term Care Policy Introduced

The first long term care insurance policy was sold by General Electric in 1974. While this concept was largely unfamiliar at the time, Murray Gordon recognized its potential and left his position in sales to dedicate his career to advancing LTCI, becoming a trailblazer in the industry.

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Establishment of Social Security and Medicare/Medicaid Programs

“With the expansion of the Social Security Act, Medicare and Medicaid positioned federal and state governments as the primary funders of long term care. These programs led to a significant increase in nursing home usage and government spending, while also driving the growth of home care and

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The Introduction of the Social Security Act

A social insurance program was introduced to provide continuous income for retired workers aged 65 and older, playing a pivotal role in the rise of the private nursing home industry and aimed to reduce reliance among the aging population.

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The Early Days of Long Term Care

In the early days, long term care was not widely available, as people generally didn’t live as long as they do today. The first signs of organized care emerged through women’s and church groups, which established special homes to support elderly individuals of the same religious or

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